On Sep. 28^th and 29^th, with the theme of “Bring Progress to the Society, Create Civilization for Human Being”, Triangle Tyre “Going Global” Summit was held in Weihai city, China. Present at the opening ceremony were Zhao Xidian, deputy secretary of Weihai city, Zhang Guoqing, executive director of China Association of International Trade (CAIT), former member of Special Commissioner’s office in Shanghai, Ministry of Commerce of the People’s Republic of China, and Deng Yali, chairman of China Rubber Industry Association (CRIA).

This summit, hosted by Triangle Group, one of the world famous Tyre enterprises, attracted over 400 guests from more than 100 countries and regions all over the world. All the participants felt delighted to be able to compare their notes on such topics as brand globalization, brand recognition, and even up to opportunities and challenges China’s tire industry would face under “New Normal” economic circumstances.

Representatives from financial institutions such as China Bank of Communications (BOCOM) and China Construction Bank (CCB), experts and scholars from Chinese Academy of Scientists (CAS), Tsinghua University, Beijing University of Chemical Technology, University of Akron, and representatives of world-famous enterprises such as Caterpillar, Lanxess, Bekaert and VMI Group were present in the summit. More than 50 Chinese and overseas media wrote about this grand event.

During the summit, Triangle Group’s partners from North America, Australia, Russia, India, Iran and Kazakhstan presented their strengths in brand building. Triangle Group introduced its better situation and bright future of Triangle Tyre going global with scientific and technical innovation and manufacturing mode transformation.

Ding Yuhua, chairman of Triangle Group, delivered the keynote speech with the title of Build Brand, Go Global. He said that Triangle Group attached great importance to brand building. In the process of its brand globalization, Triangle Group, driven by technological innovation, put much more emphasis on the safety, environment protection and energy-saving of its products and achieved product serialization, brand globalization with their great effort to update equipment, innovate technology and strengthen management as well.

“China's automobile industry and tire industry have no choice but to speed up manufacturing mode transformation and brand globalization. In this process, Triangle Group, the leading enterprise in China's tire industry, abides by the theme of 'Bring Progress to Society, Create civilization for mankind' and devotes itself to brand globalization and science and technology innovation. We will join hands with our partners and grow much stronger with the development of global economy.” Ding Yuhua said.

Deng Yali, chairman of China Rubber Industry Association (CRIA), said that in China Triangle Group, a full-service tire enterprise, was an important tire production base and set a good example of brand globalization. In order to create a global Triangle brand, over the past years it has boosted its independent research and development capacity and strengthened the co-operation with its partners both at home and abroad to manufacture products of high quality, energy-saving and environmental protection. Nowadays, the overall strength of Triangle Group is significantly improved. Its fame and influence in the industry is greatly enhanced.

Triangle Group, founded in 1976, is the first tire enterprise of China which began the upgrade of its products in 1992. In 2000, it succeeded in replacing diagonal tires by radial tires and realized the serialization of its products, including radial PCR tires, radial TBR tires, radial OTR tires, radial Jumbo tires and radial special tires, and so on and so forth. All of them can meet the national standards of technical specification, environmental protection and energy saving made by the developed countries. What’s more, Triangle Group is the first tire enterprise of China which enters the international market. So far, Triangle Group has built up the long-term cooperation relationship with many multinational companies. In the replacement tire market, the products of Triangle Group are available in more than 170 countries and regions. Generally speaking, Triangle tyres account for 60% international market share.

Nowadays, Triangle Group, the chairman unit of China’s National Tire and Rim Standardization Technology Committee, the initiator and the president unit of the China’s Tire Industry Tech-innovation Strategic Alliance, establishes “National Engineering Laboratory for Tire Designing and manufacturing”, which is the only one in China. In recent years, Triangle Group has presided over or participated in the establishment and amendment of 35 national or industry standards. Moreover, it has been in the conference of “United Nation’s World Forum for Harmonization of Vehicle Regulations”（UN/WP29） for five times. It is worth noting that it is Triangle Group who is in charge of the work of preparing “Test Method for TKPH of OTR Tire”, the first international standard developed by Chinese tyre industry.

It is known that after years of development China has formed a comparatively advanced tire industrial system and ranked the first tire manufacturer and consumer all over the world. However, excess capacity, weak independent innovation capability and little overseas brand influence are the bottlenecks of restricting the further development of China’s tire industry. To go global, earn respect and promote its business value abroad, China’s tire enterprises should set up a good image of their own brands in the minds of the consumers as soon as possible.

Today, with the advent of the globalization, brand has become the focus of the competition among enterprises. The enterprise whose band has good fame and big influence possesses the market and win the future as well. Therefore, with new ideas, new techniques and new formats such as intelligent manufacturing, internet plus and big data, China’s advanced tire enterprises represented by Triangle Group should make great efforts to create world famous brands, improve the core competitiveness, build good image of “Made in China” and accelerate the rapid economic growth of China’s tire industry.