From May 12–13, Triangle Tyre hosted its 2026 Asia-Pacific Dealer Conference and EV Tire Launch in Bangkok, Thailand. Under the theme “Powered by Innovation, Steered by Technology”, Triangle Tyre unveiled its all-new EV tire lineup in the Asia-Pacific market, specially designed for NEVs. With cutting-edge products, the Company empowers the new energy mobility industry, strengthens its presence in Southeast Asia, and reinforces Triangle’s competitive edge in global markets.

Forging Asia-Pacific Leadership at Bangkok

The event brought together key dealers from Thailand, Malaysia, Singapore, the Philippines, Cambodia, Indonesia, South Korea, India, Sri Lanka, Nepal, the UAE, Pakistan, and beyond.

At the beginning of the conference, Mr. Zhang Mingquan, General Manager of Triangle Tyre Asia Pacific, shared insights on the Company’s 2025 achievements and outlined the 2026 strategy in the Asia-Pacific market, emphasizing market-focused, tailored solutions that meet diverse road conditions and consumer needs in different countries and regions. Triangle Tyre will continue to refine product offerings and services, deepening its reach in end markets while enhancing overall competitiveness.

Triangle’s EV Tires Make Global Debut

As NEV penetration surges in the Asia-Pacific region, market demands for quiet, wear-resistant, low rolling resistance, and high-load tires are rising. At the event, Triangle Tyre proudly unveiled its next-generation NEV-specific tire lineup, the “E-Travel” series: TH801, TM802, TS602, TS603, TV711, and six patterns of the “The Journey” series TL706.

To quickly capture the market, Triangle Tyre’s passenger tire technology and manufacturing teams, in close collaboration with sales departments, conducted in-depth market research across the Southeast Asia market. Before hitting the market, the new EV tires were precisely adapted and optimized for local conditions.

At the launch, Ms. Yang Na, Sales Director for Asia-Pacific and Key Accounts, highlighted Triangle Tyre’s innovation platform and intelligent production capabilities, outlining the challenges of the EV era and presenting Triangle’s core technology matrix, while unveiling the three standout advantages of the new EV tires:

Extended Range — The proprietary compound and lightweight design effectively reduce rolling resistance while maximizing the NEV range.

Ultra-Quiet — Optimized tread patterns and cavity structures, paired with multi-pitch arrangement, noise-reducing plugs and sound-absorbing cotton technology, create a quiet and comfortable ride.

Enhanced Safety — Reinforced carcass strength and superior grip meet the instant high-torque output of NEVs, boosting drive stability and braking security.

Triangle’s new EV tires meet the rapidly growing demand for NEWs in Southeast Asia, offering consumers high-quality, specialized solutions and filling the market gap for premium EV tires.

In-Depth Collaboration for Shared Success

During interactive sessions, dealers from across the region highly praised Triangle Tyre’s global footprint, technological innovation, and the performance of the new EV tires. In particular, they engaged in in-depth discussions with Triangle’s R&D, production, and sales teams on the technological innovations and development plans of the new EV lineup. All parties reached a strong consensus on deepening long-term strategic partnerships, intensifying market promotion, and jointly expanding the ASEAN EV tire market, further strengthening collaboration and laying a solid foundation for shared success.

Attending dealers reaffirmed their dedication to a strategic partnership with Triangle Tyre, jointly driving market expansion and delivering high-quality EV and full-range tires to more consumers throughout Southeast Asia.

The successful Bangkok event highlighted Triangle Tyre’s deep technological expertise and marked a significant step forward in its global transition toward the new energy tire market. Looking ahead, Triangle Tyre will leverage the momentum of this conference to further deepen its presence in the Asia-Pacific market, strengthen mutually beneficial partnerships, and continue delivering premium tires and comprehensive market services to drive sustainable growth in the region.