- Brentford and Triangle Tyre agree a two-year partnership

- Stapleton’s Tyre Services also signs as Local Delivery Partner

- The partnership will strengthen Triangle Tyre’s international brand awareness with the club supporting targeted activities in London and across the UK

- Brentford to be a platform to communicate Triangle Tyre’s sustainability priorities

Brentford FC has signed a new two-year agreement for Triangle Tyre to become the club's inaugural Official Tyre Partner, with exclusivity in the tyre category.

The partnership brings together two performance-driven organisations with a shared challenger mindset. Both Brentford and Triangle Tyre have earned their positions as high-performance competitors in their respective industries, using intelligence, innovation and efficiency. Brentford's data-led approach to performance also closely aligns with Triangle Tyre's focus on engineering, R&D and continuous product innovation.

Fran James, Commercial Director of Brentford Football Club, and Corrado Moglia, General Manager Europe at Triangle Tyre, signed the agreement in London.

The agreement also welcomes Stapleton's Tyre Services (STS), the UK’s largest distributor of passenger car tyres, as Local Delivery Partner. STS will support Triangle Tyre and Brentford in activating partnership rights in the UK.

Working together, Brentford's global reach will strengthen Triangle Tyre's international brand awareness and the club will contribute to targeted activities in London and across the UK.

With a strong focus on sustainability, the partnership will be a platform to share Triangle Tyre’s sustainability priorities and tyre innovation, while supporting relevant environmental and community initiatives nationwide.

As Official Tyre Partner, Triangle Tyre will receive matchday in-stadium brand exposure, access to content creation with Brentford players and ambassadors, and the use of Gtech Community Stadium for matchday hosting.

Brentford’s commercial director, Fran Jones, said: "It's very exciting to welcome another challenger brand like Triangle to our partnership family. When you share that mindset, the understanding of what the partnership can achieve is clear from the start. Triangle's innovation and sustainable commitments really impressed us too, so I have full faith that this is the beginning of a strong, impactful relationship."

Corrado Moglia, general manager, Europe at Triangle Tyre, said: “We are extremely pleased to begin this partnership with Brentford Football Club. Brentford is a club with a strong identity, an ambitious approach and a reputation for competing successfully through intelligence, organisation and determination. Triangle and Brentford share a challenger mindset and believe that data, technology and efficiency can deliver outstanding results. This partnership is an important step in strengthening Triangle’s brand visibility across Europe, while providing a powerful global platform to communicate our innovation, sustainability and corporate responsibility.”

Andy Fern, managing director of Stapleton’s Tyre Services, added: “We are delighted to support this exciting partnership. As the UK’s largest tyre distribution business, we have worked with Triangle for many years to bring its passenger car tyres to market, and have seen first-hand the brand’s commitment to innovation, quality and sustainable development.

“Brentford’s progressive approach and strong community connection make them an excellent partner. We look forward to bringing the partnership to life and creating meaningful opportunities to engage our customers, and, ultimately, drivers across the country.”

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About Brentford FC

Brentford FC is a Premier League football club based in the heart of west London. Renowned for its data-led approach to football, the club’s success is underpinned by its core values: Togetherness, Respect, Progressive. Brentford FC finished 9th among 20 teams in the 2025-26 Premier League table, establishing itself as a formidable force in recent years.Find out more about Brentford FC here: https://www.brentfordfc.com/en/our-values

About Triangle Tyre Co., Ltd:

Triangle Tyre is a global tyre manufacturer serving passenger car, SUV, commercial vehicle, truck and bus, and off-the-road markets worldwide. Driven by innovation, advanced manufacturing and continuous investment in R&D, Triangle is committed to quality, safety and performance. Through its evolving ESG strategy, the company continues to invest in sustainable mobility, its brand and global partnerships. For more information: https://en.triangle.com.cn/