Recently, São Paulo, Brazil saw two major industry events held back-to-back—the 2026 Brazil International New Energy Vehicle and Parts Exhibition and the Pneushow 2026 São Paulo. Triangle Tyre made a dual-track appearance, presenting its “e-Travel” series products as a key highlight, and showcasing a comprehensive portfolio of high-quality tire solutions tailored for new energy vehicles. With strong advantages in energy efficiency and low noise, high wear resistance, robust load capacity, and adaptability to the complex road conditions of Latin America, the products attracted significant attention from visitors and industry partners at the event.

NEV Exhibition: Catalyzing China–Brazil Industrial Cooperation

On June 22, the 2026 Brazil International New Energy Vehicle and Parts Exhibition kicked off. As a leading NEV full-industry-chain event in Latin America, the exhibition served as a key platform for in-depth engagement between the Chinese and Brazilian automotive industries, bringing together a wide range of high-quality Chinese OEMs and component manufacturers. Triangle Tyre showcased its “e-Travel” series products at the event.

A delegation led by Yu Peng, Consul General of the People’s Republic of China in São Paulo, and Bai Xuefeng, Vice President of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, visited Triangle Tyre’s booth. They highly recognized the company’s early establishment in Brazil and sustained commitment to the Latin American market, encouraging continued efforts to unleash the strength of Chinese intelligent manufacturing and deepen trade cooperation in the automotive supply chain between China and Brazil.

PneuShow: Reinforcing Leadership in the South American Tire Market

On June 23, the Pneushow 2026 São Paulo officially opened at the São Paulo North Expo Center. As the largest and most influential tire industry event in South America, PneuShow brings together the full upstream and downstream value chain of the regional tire sector, with a focus on new technologies, innovative products, and integrated solutions. It serves as a strategic platform for brands to strengthen their presence in South America and connect with global distribution networks. Triangle Tyre once again presented its “e-Travel” series at the exhibition.

“e-Travel” Sparks Cooperation Momentum at Both Expos

During the two exhibitions, professional buyers and distributors from Brazil and across Latin America visited the booths in a steady stream. Many expressed strong interest in cooperation regarding the newly launched “e-Travel” series, with product brochures and sample requests temporarily outstripping supply. The on-site team engaged in multiple rounds of discussions with clients, as purchase intentions and partnership talks continued to intensify, further elevating the commercial engagement of the exhibitions.

“e-Travel” Series Gains Broad Recognition in Brazil

Prior to the exhibitions, Triangle Tyre’s R&D and sales teams held a dedicated technical exchange session with Brazilian customers, presenting the design philosophy and technical features of the five “e-Travel” patterns (TH801, TM802, TS602, TS603 and TV711) developed for new energy vehicles. In the meeting, both sides reached broad consensus on deepening long-term strategic cooperation, intensifying regional market development, and jointly exploring opportunities in the new energy tire segment. Brazilian partners highly commended Triangle Tyre’s global strategy, technological innovation capabilities, and the overall performance of its new EV tire lineup.

As one of the earliest Chinese tire manufacturers to enter the Brazilian market, Triangle Tyre’s consecutive participation in these two leading exhibitions marks a milestone in strengthening its pan–Latin American footprint, expanding distribution channels, enhancing regional brand influence, and accelerating its global market development. Building on its long-term local presence, Triangle Tyre has fully optimized its product lineup for Latin American road conditions and user preferences, and is capitalizing on exhibitions to efficiently access premium resources and further expand in-depth regional cooperation.

Leveraging the dual opportunities of vehicle electrification and mobility upgrades in Latin America, Triangle Tyre will continue to drive regional green mobility with innovative technologies, reliable products, and refined localized services, expand its market presence, and strengthen the global image of Chinese tire brands, bringing high-quality driving experiences powered by Chinese intelligent manufacturing to users worldwide.