The global tire industry is gearing up for The Tire Cologne, the prestigious international trade fair scheduled to take place in Cologne during 3 days from June 4th to the 6th. With 273 confirmed exhibitor stands, The Tire Cologne 2024 is ready to surpass its previous editions in scale and impact.



Triangle Tyre has always participated to the most famous European fair, since it moved from Essen to Cologne and once again will attend the 2024 dates with the aim to highlights its role in the European tire market.


Triangle Tyre's presence at The Tire Cologne will include a 150 sqm booth featuring a 12-square-meter led wall.


The booth will showcase brand-new products across PCR, TBR, and OTR segments, demonstrating Triangle's focus on delivering top-class solutions across all segments.


The design of the booth will remember the one displayed in The Tire Cologne 2022 as it had met many positive comments from the industry professionals, especially Triangle customers.



As part of its engagement with customers, Triangle Tyre will host an exclusive gala dinner at the prestigious Park-Café in Cologne, offering a unique networking opportunity in a picturesque setting along the Rhine River.



Triangle brand was successfully relaunched in Europe since the regional Headquarters was opened in Italy in 2017, and a team of tire experienced professionals was formed, with increasing volumes distributed across all countries in the continent and strong long-term partnerships with key importers and distributors who are opinion leaders in their respective national markets.


The product ranges and their quality in each segment have stably upgraded throughout the recent years and reached an enviable level that it has made the brand very attractive, probably being the best-in-class from a price positioning-quality ratio perspective.


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