Hand in Hand with High-speed Rail to Promote Triangle Brand

Triangle seizes the opportunities during the 2015 spring rush to promote brand communications, strengthening its presence in the market by using two mediums of the high-speed rail platform; LED digital media and in-train media.

For mature local market, Triangle worked with Qingdao, Weifang and Yantai Railway Authority to promote the brand image with the help of train media through LED dynamics video. Triangle also chose the headrest cover in the trains traveling on Beijing-Shanghai line, Shanghai-Chengdu line and Zhengzhou-Shenzhen line as the media support, extending the brand’s influence to Northern China, Eastern China, Southern China and Central China.

This effective spot action has allowed to expose over a short period of time in a very effective way, the Triangle brand to thousands of travelers in key regions of the country.

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