Munich, Germany, July 23,2015——Triangle Tyre Co., Ltd. (“T riangle”) has launched two “new generation” passenger car tyres——Sportex and Protract to the European market at a launch event , that took place in Munich, Germany on July 23rd and was attended by major European customers and media.

It is the first major PCR product launch in the European market for Triangle, and the new products will also be made available for all other markets around the world in the near future. Triangle’s build-up of its research and development capabilities has provided the resources for the company to develop new generation of products that are matching the requirements of today’s most demanding markets. Product performance is backed by continuous investment in automated manufacturing, making it Triangle’s culture to deliver high quality products to its customers.

Following the announcement of the Sportex and Protract, Triangle tyre’s newly appointed CEO; Pierre Cohade introduced some insights on the company’s forward strategy in becoming a global player. He referenced the future development of additional regional offices in key markets such as Europe and North America, the drive towards building the OE business and potential expansion of the manufacturing footprint outside of China.

“ I am really impressed by Triangle’s transformation in the past 10 year in becoming an international company and I am so proud to have joint it.” Mr. Pierre Cohade, CEO of Triangle Tyre remarked, ”Today, Triangle is aiming to become a global player and this will not be possible without the support of our customers.”

The event also offered opportunity for the media to stage one to one interviews with the CEO and for customers to discuss with senior Triangle staff about the state of future business partnerships and build confidence in the brand by understanding the direction in which the company is heading on its course for globalization. During the evening gala dinner, additional information was shared on global brand building strategy.

On a lighter note, customers also had the opportunity to discover the charms of the medieval city of Munich, the capital of Bavaria and home town of BMW.

About Triangle Group:
Triangle, a leading Chinese tire manufacturer, was established in 1976 and mainly produces commercial tire, passenger tire, radial OTR tyre, Jumbo OTR tyre and special tyre. Triangle sells over 25 million tyres annually to customers in over 160 countries and regions. It has earned recognition from its customers worldwide for top quality products and excellent services.

Media Contact:
Winnie Zhang
Tel: +86 156 0199 2668
Email: http://www.triangle.com.cn/en/PRContact@triangle.com.cn
For more information, please go to http://www.triangle.com.cn/en/www.triangle.com.cn