click here to the Tmall

On 22nd, October, E-commerce flagship store of Triangle Tyre was newly opened in Tmall, an online shopping mall in China. Setting Guangdong and Sichuan as the pilot provinces, the flagship store is the only official online direct-sale store of Triangle.

50 best-selling products were selected to display on the online store for those who browse the online shopping mall, and more than 50 retail shops from Guangdong and Sichuan province were also listed on the e-store. With the future goals of increasing to 200 retail shops, Triangle will provide such extended services as nitrogen-filling, tire safety inspection, tire position switch, dynamic balance and tire pressure regulation, etc.

E-commerce was one of the most important developing strategies for Triangle and its e-commerce strategy gain the following three advantages over other tire companies which has started e-business:

1, Overall planning. Triangle will take consumers, dealers and company situation into consideration on the basis of development trend of e-commerce and tire industry before formulating the roadmap, and create the biggest O2O network of tire industry, the most effective service platform, as well as IT system throughout the industrial chain.

2, Unique model. Focus on the win-win idea of whole industrial chain, Triangle will renovate the traditional industrial chain and utilize the offline strength to enhance the market presence.

3, Iterative development. Triangle’s e-commerce strategy is a quick-win project in which the flagship store, product and regional pilot will be launched quickly within the shortest time in order to push the iterative development.

Aiming to provide services instead of making profits, the flagship store of Triangle will promote the overall sales by the fusion and integration of online and offline business.