Triangle Tyre is ranked among the top ten automobile tire brands in the recently released China Brand Power Index (C-BPI) 2020.
C-BPI is China's first brand value evaluation system implemented by professional brand rating agency CHN-Brand under the guidance of the Ministry of Industry and Information Technology.Firstly launched in 2011, C-BPI is an independent and unbiased study based on the feedbacks from Chinese consumers on products and services used or owned and it determines their buying behavior.C-BPI annual survey helps consumers in their purchasing choices and supports Companies in their brand management.
The 2020 C-BPI survey covered 65 cities across China, targeting residents between 15-64 years of age.Random sampling is conducted based on gender, age and income and the total sample consists in 2.4 Million people.The survey covers 176 sub-sectors and involves more than 8.700 mainstream brands.
The survey is based on two main indicators: brand evaluation and brand relationship.C-BPI brand evaluation indicators include: consumers' first mention rate, unrecognized recognition rate, prompted recognition rate.The indicators of brand relationship are: brand association, brand loyalty, brand preference.
Since the index was released in 2011, Triangle has been on the list many times and in the 2020 survey, Triangle was ranked n. 9 in the top list of tire brands, reflecting consumers' consolidated trust and recognition in the brand.
Triangle Tyre aims at becoming a top of mind brand among consumers all over the World, that are searching for premium quality tires at a very competitive price.
Triangle Tyre has been distributing earthmover tyres throughout Europe for more than fifteen years and in 2017 the company opened its European Headquarters in Milan, Italy.
On 30th July, Triangle Tyre and China High-Speed Train Media Group signed an agreement of sponsorship and launched the first Triangle train from Hong Qiao Shanghai to Beijing.
Since the year 2000 Triangle has been trusted to provide safe, comfortable and reliable transport for delegates to and from the “two sessions”.